Google Looker Studio (Data Studio) Reporting
Pipe your Jet call and SMS tracking data straight into Google Looker Studio and build live, client-ready dashboards that blend phone leads with the rest of your marketing.
Call Tracking Data in Looker Studio
Google Looker Studio (previously known as Google Data Studio) is Google's free dashboarding tool. It's where most marketing teams already build their performance reports, pulling in Google Ads, Google Analytics 4, Search Console and Google Sheets.
The gap in those dashboards is usually the phone. A large share of high-intent enquiries still come through as calls, and without call tracking data they simply don't appear in the report. Jet closes that gap by getting your call and SMS tracking data into Looker Studio alongside everything else, so the dashboard reflects the full picture of how leads arrive.
How Jet Data Reaches Looker Studio
There's no single "right" way to connect the two platforms, so Jet supports the approaches that fit how your team already works. Whichever path you choose, the goal is the same: a tidy, refreshing data source that Looker Studio can chart.
- Scheduled exports from Jet into Google Sheets, then connected to Looker Studio with the native Sheets connector
- Jet's reporting API for teams that prefer to feed call and SMS records into a data warehouse or BigQuery
- Webhooks to push call events into your own pipeline in near real time
- Field-level control so only the dimensions and metrics you need land in the dashboard
If you'd like a hand wiring this up, our Professional Services team works with agencies regularly to set up a repeatable data flow.
Blend Calls with Google Ads & Analytics
The real value appears when call data sits next to your paid and organic numbers. Because Jet captures source, medium, campaign and keyword-level attribution for each call, you can join it to your Google Ads and Google Analytics 4 data inside Looker Studio.
That means a single dashboard can show cost per call by campaign, calls and form fills side by side, and which channels drive the conversations that actually convert — not just clicks. SMS responses can sit in the same view, so every tracked interaction is accounted for.
Built for Agencies and Multi-Client Reporting
If you manage reporting across several clients, Looker Studio templates plus Jet data are a practical combination. Build the dashboard once, then reuse it for each client by swapping the underlying data source.
- Client-ready dashboards you can share with a link or embed in a portal
- Your own branding, layout and chosen metrics — no fixed report format
- Reusable templates so onboarding a new client is fast
- Live data, so clients see current performance rather than a static monthly PDF
Automate Scheduled Reporting
Once a Looker Studio report is connected to a refreshing Jet data source, the manual work largely disappears. Looker Studio can email a scheduled snapshot of the dashboard to stakeholders on a daily, weekly or monthly cadence, so the reporting cycle takes care of itself.
As an Australian-owned company running its own telco network since 2006, Jet bills in AUD and keeps your call data under one roof — handy when a client asks where the numbers come from. Combine that with automated Looker Studio delivery and your team spends less time assembling reports and more time acting on them.
Put Your Calls in Looker Studio
See how Jet's call and SMS data fits into your existing Google dashboards.