Integration

Google Analytics 4 (GA4) Integration

Send call conversions to GA4 and see every phone lead in the same reports as your other conversion events.

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Why Call Data Belongs in GA4

GA4 is where most marketing teams and agencies do their analysis. Without call data in GA4, your reports are missing a significant portion of your actual conversion volume — particularly in industries where phone calls are the primary lead format.

Jet's GA4 integration sends call conversion events to your GA4 property in real time. Each event includes the source, medium, campaign, and keyword from the originating session — so call conversions are properly attributed in your channel groupings and campaign reports.

What Gets Sent to GA4

Call conversion event Triggered when a tracked call is connected
Source / medium / campaign / keyword From the originating session
Call duration Allows filtering on calls over a minimum length
Custom dimensions Caller type, IVR selection, and call outcome (configurable)

Setup

Jet's GA4 integration is configured within the Jet portal using your GA4 Measurement ID. No code changes required beyond the Jet tracking snippet already on your site. The Jet team can assist with configuration as part of onboarding.

Complete Your GA4 Attribution

Call conversions in GA4 alongside every other channel.

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