Integration
Google Ads Integration
Feed real call conversion data into Google Ads and let Smart Bidding optimise for campaigns that generate actual phone leads.
The Problem With Google's Native Call Tracking
Google Ads offers its own call extensions and call conversion tracking. But these rely on Google-forwarded numbers and are limited in what data they capture. They don't include session-level data from your website, don't integrate with your CRM, and can't distinguish between a 3-second wrong-number call and a 4-minute qualified enquiry.
Jet's Google Ads integration sends richer, more accurate call conversion data back to your campaigns — giving Google's bidding algorithms better signals to work with.
What This Means for Your Campaigns
- Smart Bidding (Target CPA / ROAS) receives actual call conversion data, not just click data
- Campaigns that generate call conversions are rewarded with more efficient bid allocation
- Campaigns that generate clicks but no calls can be identified and scaled back
- Call conversion value can be passed back to Google Ads for value-based bidding
Setup
Configure your Google Ads account ID in the Jet portal. Jet will create call conversion actions in your account and begin sending conversion data. Compatible with all Google Ads campaign types including Search, Performance Max, and Demand Gen.
Give Smart Bidding the Data It Needs
Call conversions flowing into Google Ads in real-time.