Integration
Meta Ads Integration (Facebook & Instagram)
Tell Meta which campaigns are driving real phone leads — not just link clicks — so its algorithm can find more of the right people.
Meta Needs Call Data to Optimise Properly
Meta's ad platform is powerful, but it learns from the conversion signals you send it. If you're only feeding it form submissions and purchases, it's optimising for those actions — not for phone calls.
Jet's Meta integration uses the Conversions API to send call events back to Meta, enabling campaign optimisation based on actual phone lead volume.
Key Benefits
- Meta's algorithm learns which audiences and creatives drive call conversions
- Improve campaign ROAS by optimising towards your most valuable conversion type
- Attribute calls back to specific ad sets and ads within Meta's native reporting
- Reduce CPL by directing Meta spend towards call-generating audiences
Conversions API, Not Just Pixel
Jet sends call data via the Conversions API — not just the browser-based pixel. This means call conversion data is reliable even with iOS privacy restrictions and ad blockers in place.
Let Meta Optimise for Real Calls
Call events via Conversions API. Real attribution for Facebook and Instagram.