Google Call Ads & Call Tracking
See which Google campaigns, ad groups and keywords drive your phone calls — then feed those calls back into Google Ads so Smart Bidding optimises toward the conversations that turn into revenue.
Call-Only Ads and Call Assets, Properly Tracked
Google's call-only ads and call assets (formerly call extensions) are built to make a phone ring. They work well for high-intent searches like "emergency plumber" or "book a consultation" — but on their own, Google can only tell you that a call happened, not whether it became a customer.
Jet places a dynamic tracking number on the click-to-call experience so every inbound call is captured by our own Australian telco network. Because the number is tied to the visit, Jet records the full source path behind the call: the campaign, ad group, keyword, match type, device and GCLID — not just "Google".
Attribution Down to the Keyword
Most call tracking stops at the campaign level. Jet ties each call back to the exact search term and ad that produced it, so your phone-based leads sit alongside your form fills in the same attribution model.
- Campaign, ad group, keyword and match type captured for every tracked call
- GCLID passed through so calls reconcile cleanly with your Google Ads account
- Device and location data to see how mobile call-only ads really perform
- Works across Search call-only ads, call assets and landing-page click-to-call
- Call recordings and AI transcripts to confirm lead quality, not just lead volume
How Setup Works
Getting Jet tracking onto your Google call activity is a guided, low-effort process — most accounts are live within a day, and our Melbourne-based team handles the heavy lifting.
- We provision Australian tracking numbers on the Jet network for your call campaigns
- Dynamic number insertion swaps in a tracked number for paid Google visitors
- Call assets and call-only ads are pointed at your Jet number so every call is logged
- A one-time link between your Jet account and Google Ads enables conversion import
- No change to your existing call routing — calls still ring through to your team as normal
Import Call Conversions Into Google Ads
Once Jet is tracking your calls, it can send them back to Google Ads as offline conversions. Rather than counting every ring, you decide what a real conversion looks like — a call over a minimum duration, a call answered during business hours, or a call your team marks as a genuine lead.
Each qualified call is matched to its originating click via the GCLID and uploaded to Google Ads automatically. The result is conversion data that reflects actual sales conversations, so reporting in Google Ads finally lines up with what your phone is doing.
Smarter Bidding Toward Calls That Convert
Smart Bidding strategies like Target CPA and Maximise Conversions are only as good as the conversion signals they receive. Feed Google nothing but clicks and form fills and it will optimise away from your best phone leads. Feed it qualified call conversions and it can bid toward the searches that actually make the phone ring with buyers.
- Smart Bidding learns from real call outcomes, not raw call counts
- Shift budget toward keywords and audiences that produce quality calls
- Pull spend back from terms that generate calls but not customers
- Apply call values to power value-based bidding where revenue varies by lead
- Give phone-led businesses the same optimisation loop as e-commerce advertisers
Turn Google Calls Into Measurable Revenue
Track every call to the keyword and optimise your Google Ads toward the conversations that convert.