Salesforce to Google Ads
Close the loop on phone leads. Push qualified leads, opportunities and won revenue from Salesforce back to Google Ads as offline conversions — so Smart Bidding optimises to real revenue, not just call volume.
The Problem With Optimising to Calls
When a phone call is your conversion goal, Google Ads only knows that someone rang. It can't tell the difference between a serious buyer and a wrong number, a tyre-kicker and a six-figure opportunity. Smart Bidding will happily chase the channels, keywords and audiences that drive the most calls — even if most of those calls never turn into revenue.
For businesses where the phone does the heavy lifting, that's a costly blind spot. The real signal — did this lead qualify, did it become an opportunity, did it close, and for how much — lives in your CRM, not in your ad account. Jet's job is to carry that signal back to Google Ads.
How Jet Closes the Loop
Every call Jet tracks captures the Google Click ID (GCLID) that drove it, alongside the source, campaign and keyword. When that call lands in Salesforce, the GCLID travels with it on the lead or opportunity record.
As your sales team works that record through its stages, the outcomes flow back to Google Ads as offline conversions — matched to the original click. Google now learns which clicks became qualified leads, which became opportunities, and which became paying customers.
- Call-sourced GCLIDs captured at the moment of the call and written to Salesforce
- Lead, opportunity and closed-won outcomes mapped to Google Ads offline conversion actions
- Won deal values passed through so you can bid to revenue, not a flat call value
- Conversions imported automatically on a schedule — no manual CSV uploads
- Works alongside Jet's standard call conversions for online and offline activity
Smart Bidding That Chases Revenue
Once real outcomes reach Google Ads, your bidding strategy has something worth optimising for. Target ROAS and Maximise Conversion Value can pursue the clicks that historically turn into revenue, and pull spend away from the keywords that only generate noise.
Because the data originates from your own sales pipeline in Salesforce, the conversions Google learns from reflect your actual definition of a good lead — not a proxy like call duration. Over time, that means more of the right calls and a lower cost per genuine customer.
Built for Australian Businesses
Jet Interactive has been Australian owned since 2006 and runs its own telco network, so your call data, attribution and billing all stay in AUD and onshore. The same platform that tracks the call also handles the offline conversion import — no third-party stitching tools required.
- GCLID-based matching keeps attribution accurate even for blended online and phone journeys
- Conversion values reported in Australian dollars, in line with your Salesforce pipeline
- Local support team to help map your Salesforce stages to Google Ads conversion actions
- Honours Google Ads conversion windows and import timing for compliant, deduplicated data
Optimise to Revenue, Not Ringtones
See how Jet feeds Salesforce outcomes back into Google Ads Smart Bidding.