InAd Call Analytics
See tracked-call performance where you already make decisions — inside your ad platforms, with calls counted as conversions right alongside clicks.
Calls as Conversions, Not Guesswork
Most advertising platforms only see the part of the journey that happens on screen — the impression, the click, the form fill. The phone call that actually closes the deal usually never makes it back into the dashboard, so calls get under-counted and high-intent campaigns look like they underperform.
InAd Call Analytics closes that gap. Jet feeds your tracked-call data straight into the ad ecosystem, so every qualified phone call is recorded as a conversion next to your clicks and lead forms. You optimise against the outcomes that matter, not just the ones that are easy to measure.
How Jet Feeds Calls Into the Ad Ecosystem
Jet uses dynamic number insertion and campaign-level tracking numbers to tie each inbound call back to the exact source, campaign, ad group, and keyword that drove it. When a call meets your conversion criteria, that event is passed back to the relevant ad platform.
- Dynamic number insertion stitches every call to its originating ad, keyword, and campaign
- Qualifying calls are sent back as conversion events, ready for bidding and reporting
- Define what counts as a conversion — minimum call duration, first-time callers, or business hours
- Works alongside Google Ads, Microsoft Ads, and Meta so your call data lands in the right account
- Call outcomes flow through without manual exports or spreadsheet reconciliation
Optimise Campaigns on the Calls That Convert
Once calls appear as conversions inside your ad platform, smart bidding and budget decisions can finally account for them. Campaigns that drive valuable phone enquiries stop being penalised for "low" on-screen conversion rates, and budget shifts toward the keywords and creatives that actually bring the phone to life.
Because the data is consistent end to end, your marketing reports, your call records, and your ad accounts all tell the same story — no more arguing about which dashboard is right.
Built on Jet's Australian Network
InAd Call Analytics runs on Jet Interactive's own telecommunications network — Australian owned and operated since 2006, with all billing in AUD. That means your call tracking, your numbers, and the conversion data feeding your ad accounts come from one accountable provider, not a chain of resellers.
- Carrier-grade call quality from a network Jet operates directly
- Local support and onboarding from a team that knows Australian advertising
- Pair with Jet Reporting and your CRM for a single view of every enquiry
Put Your Calls in the Conversion Column
Optimise your campaigns on the phone calls that drive real revenue.