You're Spending on Ads. But Do You Know What's Actually Driving Calls?
You know your clicks — but not which keyword, ad, or landing page actually drives a phone call. Call tracking closes that gap, connecting every inbound call back to the marketing that made it ring.
It's proven in the real world: the only call tracking case study Google has ever produced in Australia — see how Jet traced thousands of phone leads back to source.
How call tracking revealed the phone enquiries that digital marketing was really driving.
Google/Jet Interactive/Beaurepaires
The Jet Difference
CRM in your Google Ads
Sales-outcome optimise your ad spend with CRM Sync — feed closed deals straight back into Google Ads so it bids on revenue, not just clicks.
Every conversion value you see in Google Ads is a real sales outcome pulled from your CRM — so Smart Bidding optimises toward booked revenue instead of raw lead volume.
50+ data points captured on every call — turning an anonymous ring into measurable marketing data.
Source
The traffic source that drove the call.
Medium
The marketing medium — cpc, organic, email, and more.
Campaign
The specific campaign behind the call.
Keywords
The exact search term, captured via DNI.
Landing page
The page the caller was on when they dialled.
AI transcript
A searchable transcript with intent signals.
Call duration
How long the call lasted.
Call status
Answered, missed, or sent to voicemail.
Channel
The channel the call came through.
Tracking number
The Jet number the caller dialled.
Caller number
The caller's own line (CLI).
Number type
1300, 1800, local, or mobile.
Direction
Inbound or outbound call.
Call ID
Unique identifier for the call.
Start time
When the call started.
Answered time
When the call was answered.
End time
When the call ended.
Dial time
How long it took to connect.
Google click ID
The gclid from a Google Ads click.
Meta click ID
The fbclid from a Meta ad click.
Meta click cookie
The fbc value for Meta attribution.
Meta browser ID
The fbp browser cookie for Meta.
GA client ID
The visitor's Google Analytics client ID.
GA session ID
The Google Analytics session ID.
Web session ID
The visitor's Jet web session ID.
User ID
Identifier for the assigned user.
Referrer
The referring URL before the visit.
Referrer domain
The domain that referred the visitor.
Page URL
The full URL the caller was on.
Tracked website
The website the call was tracked on.
Site code
The DNI tracking site code.
Geo route
The geographic route applied.
Geo data
Full geographic routing detail.
Postcode
Caller postcode captured.
Postcode data
Full postcode routing detail.
IVR selection
The menu option the caller chose.
IVR prompt
The prompt the caller responded to.
IVR data
Full detail of the IVR interaction.
Queue
The queue that handled the call.
Queue data
Full queue handling detail.
Queued time
When the call entered the queue.
Queue answered time
When the queued call was answered.
Call flow
The call flow that routed the call.
Call flow version
The version of the call flow used.
Dial plan
The dial step that connected the call.
Dial data
Full detail of each dial attempt.
Answering point
The destination that answered.
Handled by
The user or extension that took the call.
Service
The service handling the call.
Service group
The service group for the number.
Time-of-day route
The time-based route applied.
Time-of-day data
Full time-of-day routing detail.
Account number
The Jet account the call belongs to.
Mode
The tracking mode in use.
FAQ
Call Tracking Questions, Answered
Everything you need to know about how Jet call tracking works in Australia.
What is call tracking and how does it work?
Call tracking assigns unique, trackable phone numbers to your ads, web pages, and campaigns. When someone calls, the call connects straight through to your business as normal — but Jet records which ad, keyword, or page drove it, so every phone lead is attributed to its true source just like a click.
Do I need to change my existing phone numbers?
No. Tracking numbers sit in front of your existing lines — calls still ring your normal phones. You can use new Jet numbers for campaigns or port your current numbers across at no charge. Your team's day-to-day experience doesn't change.
Will call tracking change the caller's experience?
Not at all. Callers dial a normal number and reach you exactly as they would today — no menus, no delays, no difference in call quality. All the attribution happens behind the scenes in your reporting.
Which platforms and CRMs does Jet integrate with?
Jet pushes call data into Google Analytics, Google Ads, Meta, and Microsoft Ads as conversions, and into CRMs like Salesforce and HubSpot. You can also connect anything else via Zapier or webhooks, so phone calls flow through your stack like any other lead.
Is Jet Australian owned and supported?
Yes. Jet Interactive is Australian owned and has operated since 2006 on its own carrier-grade telco network. That means local number supply, cleaner Australian caller ID, billing in AUD, and support in your timezone — no overseas reseller in the middle.
How much does call tracking cost?
Plans are billed in AUD with no lock-in contracts, built from a monthly platform fee plus usage. See the pricing page for a full breakdown, or talk to our team for a quote tailored to your call volumes.
